The influence of journalism and newspaper on the public sphere

The influence of journalism and newspaper on the public sphere Habermas developed the concept of the public sphere to mean that part of life, especially in social circles, where the population can exchange opinions on issues of significance to the common good, so as to form a public opinion. This public sphere is expressed when people gather together to debate issues that are with a political base. Habermas' effort rely on a characteristic historical moment when coffee houses, salons, and societies became the place of discussions during the 17th and 18th centuries and extends this phenomenon to an ideal of participation in the public sphere for today (Mayhew, 1997). The significance of the notion of public sphere lies in the process of debate, which must be modeled to a critical and rational discussion. That is to say that the discussion has rules where emotive language is avoided and focus is laid on the rationality of the contents being debated. The contributors are supposed to have a common attention in truth with no status differentials. Criticism is one component that is considered vital in this process such that the propositions are tested and the contributors or participants can make discovery through the process (Mayhew, 1997). Properties of journalism/newspapers that allowed a public sphere to emerge The media has played a critical role in the emergence of the public sphere. To start with, the press has a wide reach which allows more public participation. Sine early times, the newspaper journalism highlighted political controversies and development. The development of the newspaper in the 17th century was seen as an emergence of a critical organ of a public involved in vital political debate. The recent media has developed to the extent of commodifying news. In addition, publishers in early time took sides with loyalist or patriots. The news brought more controversy and kept the public informed of the political happenings. The editors more often than not created a sphere for political discussions. Changes to journalistic field and the newspapers that present the greatest challenges to a democratic public sphere The emergence of the mass press is based on the commercialization of the participation of the masses in the public sphere. As a result, this ‘extended’ public sphere lost much of its original political touch giving way to entertainment and commercialism. The role of newspapers as a traditional media has become increasingly problematic in today’s democracy. The gap between the democracy ideology and its practice is so conspicuous. The mass communication is lacking credibility in furtherance of democratic ideals. Many theorists have pointed out that newspaper and other journalistic channels separate people from one another and substitute themselves for older places of politics The newspaper has become active participants in the political process through their role in publicity, instead of reporting on the process itself. Furthermore the newspaper has become fundamental to political life. Political participants are required to regularly update with the media's requirement and plan their exposure actively; failure to do so they tend to fall quickly out of favor. Moreover, the lousy â€Å"media performers† assume the same failure. Public debates on television and the discussion columns in newspapers present little aspect of a critical-rational debate. (Thomson, 1995) Plebiscites, research in public opinion and opinion management do not provide a potential for democracy; they are adjunct to public administration rather than a true public discussion. That is they do not present a chance for discursive opinion formation. Manipulation of events is used to provide utmost televisual effects. Debates are modeled such that the extreme opinions clash in order to attain maximum impact and increase ratings. Elsewhere, there is little contribution in regard to the development of discursive public opinion or will. The choice of topics reflects the inclination to proprietal and commercial interests. Television programs that allow audience participation are directed to groups that are not significance for the public view. However, this admission does not guarantee any changes in the power structures within the society. So these programs provide just an illusion of involvement which arouses a feeling in the public that their democratic rights are exercised. As a result of the shifting communications environment, the public sphere is revealed as a platform for advertising. In the process, this realization has invaded the process of public opinion by methodically exploiting or creating news events that draw attention. Aspects of the current media system that present the greatest opportunity for the continuation or renewal of the public sphere The efforts to salvage the public sphere centre on making publicity a basis of logical consensus formation other than controlling popular opinion (Benson & Neveu, 2005). Traditional media can add into democratic functions through action as an agent of representation. The media should be organized to tolerate different social groups to articulate their outlook. In addition, the media should aid organizations to get support through publicity of impending causes and protests. That is the media should help these organizations operate as representatives medium of the supporters view. Presently, the internet presents a great opportunity to many of the things aforementioned. It has the capacity to extend participative democracy in a revitalized public sphere. The structure of the internet eliminates control by the conglomerate media organization. Many more people have access to internet opportunities and debate for the formation of political will. As well, the commodification of the internet is inevitable. However, the traditional media have vast resources and established audiences. The resources include money, expertise, research materials, and photographs while the audience is often willing to accept what they publish. (Mayhew, 1997) Conclusion A public opinion can only be formed if there is existence of a public that engages in rational discussion. The public opinion is a critical authority that balances social and political power and publicity can manipulate it so as to support products, programs, people and institutions. However, there has been a deterioration of the public a phenomenon which is fuelled primarily by publicists (Thomson, 1995). A person's individual point of view when solicited does not comprise the public sphere, since it include a process of opinion formation; for instance, a public opinion poll. Over the years, the notion of the public sphere has been used and linked to matters in media theory which include consumerism and commodification, culture and media ownership, surveillance and participative democracy, and desecration by public relations practitioners, virtual communities mapping, globalization and journalism in the future. The public sphere is still functional, although it is not and will not be the same. Its future lies within the digital media especially with the emergence of the internet phenomenon. (Thomson, 1995) References: Benson R. & Neveu, E (2005): Introduction: Field Theory as a work in progress. Pp1-25 Thomson, J.B. (1995): Advertising, public relations, and the problem of strategic communication, Media and Modernity. Pp119-148 Mayhew, L.H. (1997): The new public. Pp 189-235. New York: Cambridge University Press Thomson, J.B. (1995): Media and the development of modern society, Media and Modernity. Pp 1-80

The attractiveness model proposes Essays

The attractiveness model proposes Essays The attractiveness model proposes Essay The attractiveness model proposes Essay The attractiveness model proposes that the effectiveness of a message depends on the sources physical attractiveness, likeability, familiarity and similarity to the recipient of the message. (Shimp 2003:297) Evidence suggests that attractiveness is an important factor and this is reinforced by the empirical use of celebrity endorsers in the first who are general seen as physically attractive (Ohanion 1990:41). Without doubt the rapid rate at which fans adopt the new Beckham hairstyle supports this and highlights his effectiveness in appealing to target audience aspirations. A study conducted by Zhou (2004) found that these western appeals worked on high involvement goods and although the local cultures concept of beauty is different, the inspirational aspect became so vital that such ads are quite successful as long as western models are used. Following on the concept of attractiveness and the need to use western models, current evidence emerging in China demonstrates the adaptable use of a foreign celebrity known as Dashan . Canadian by birth, this lanky Ottawa is relatively unknown in Canada however he is now renowned as the first westerner to perform the ancient Chinese art of xiangsheng, or comedic dialogue. Roswell, 39, is prospering in a society where TV performers work for minimal pay, earning his keep through lucrative advertising endorsement . (www. chinadaily. com ) The Dashan character provides Rowswell with a decent income and has enabled him to carry the personal satisfaction that his efforts may chip away at the Great Wall of cultural misunderstanding between China and the West. He collaborates and notes I try to bring to the Chinese a new image of foreigners that flies in the face of the stereotypes most have grown up with,(www. chinadaily. com ). This is a dynamic example of the use of foreigners in endorsements and shows how attractiveness , credibility and match up can be suited to a differing cultural context Unfortunately physical attractiveness is a difficult concept to define. The old adage that beauty is in the eye of the beholder is applicable here. (Benoy 1982:15) . This leads one to the admission that different cultures will ultimately perceive physical attractiveness in a different way and individuals who would be considered attractive in one country may be considered unattractive in another. (Rhodes, Zebrowitz: 1997) A clear example would be the depiction of beautiful women in the west. Generally, evidence suggest that women who are tall elegant and slim are regarded as beautiful. In contrast, Africans consider fullness of figure as vital while height is not as important. One would therefore assume that western models would have no appeal in these cultures . Evidence suggest otherwise , most depiction of models in multinational firms in China have western views of beauty. Despite David Beckhams seemingly global appeal, there are instances when his endorsements have been received in bad taste as happened in Iran (some cultures attach less importance to physical beauty than others). Research reveals that collectivistic cultures attach less significance to physical attractiveness while individualism is directly related to stereotyping and physical attractiveness. This therefore explains why Beckham as an endorser in China is eclipsed by Luo Xian ( www.chainatoday. com ) who is regarded as being more attractive. Furthermore, Erdogan, et al. (2001) found that trustworthiness and expertise were more important for technical products. Thus it would be reasonable to conclude that the concept of physical attractive is more essential when considering endorsements of non technical products. In general, physically attractive endorsers are seen as more effective than less attractive endorsers in terms of creating favourable impressions towards the advertised brands and products (Shimp 2003). It can be seen from the evidence presented that attractiveness, likeability and personality are more related to attention getting whereas expertise is closely related to intention to purchase . What is clear is that celebrities are a more attractive and credible source in advertising, consequently these factors should have a bearing on how celebrities are used in a cross cultural context as these dimensions are affected by culture. Dimensions of culture High vs. low context Culture has been shown to be one of the most obvious and frequently used orientations for showing differences between Asian and western societies (Cho et al. 1999; Kim, Pan, and Park 1998). In the advertising context such differences are highlighted by the differing communication facets. These dimensions suggest two kinds of communication types. A high context communication is one in which most of the information is already available in the physical context or within the persons frame of reference. Whereas a low context communication is just the opposite, in that the mass of the information is emphasised in the explicit code. In high-context cultures (China), messages are conveyed in an abstract, implicit, and indirect manner. In contrast, communication in low-context cultures is more straightforward, explicit, and direct. Western countries such as the United States are characterized as low-context cultures whereas, Asian cultures such as Japan and Korea exhibit a high-context communication style. (Chow et al. 1999; Hall 1976). This point is important because it raises questions about whether an endorser can be truly global and use similar appeals and endorsement techniques between different countries, evidence gathered so far and practical examples show that there is a crucial need to adapt at least the communication style of the host country. It is fair to conclude that in low context cultures celebrity endorsements are often information orientated and follow a central route to persuasion. Conversely, in high context cultures advertising tends to be more emotional, symbolic and should follow a peripheral route to persuasion. Individualism vs. collectivism Another common cultural dimension is to compare individualistic versus collective societies. Originating from Hoofsteds work in 1984 this concept shows how different values are appreciated across cultures. Individualistic societies such as the UK show high realisation, independence and high levels of competition characteristic of western societies. In contrast, collective societies emphasise interdependence , harmony , family , group oriented goals and low levels of competition . (hofstede 1984) These concepts also influence advertising and celebrity endorsements . Advertising in individualistic countries often emphasises independence, uniqueness and success of individuals. In contrast, collective cultures use endorsements that show the cultural values of interdependence, integrity group goals and concern for others. In this respect employing celebrities to endorse products seems to be more fitting to collectivistic cultures because celebrities transfer symbolic meanings and this is an integral part of high context culture communications. Conclusions This paper has clarified the meaning of celebrities and endorsements. We have further expanded by including how one becomes a celebrity and deviated from the norm by showing that one does not necessarily have to be successful in a particular arena to qualify as a celebrity. This study has therefore highlighted the importance of media (such as television) in the making of celebrities. There is a suggestion that celebrities can be purposefully built and used in the endorsement process. Particular examples relating to popular Big brother television series have been cited to prove this. The study has shown that culture inevitably influences the content and style of advertising across countries. Celebrity endorsement provides a frame of reference with the product for consumers. Advertising techniques will naturally vary across different countries. Given the financial implications of cross country advertising it is important to assess these differences. The report has clearly demonstrated the need for this through practical examples that relate to the need for adaptation toward local audiences in the celebrity endorsement process. Comparing such differences has added depth and clarity to understanding comparisons involving the study cultures that vary on the major constructs with sufficient functional similarities such as China and the U. K (Berry 1980). Celebrity endorsements have been analysed from three important aspects credibility, attractiveness and meaning transfer. It has also been clearly shown that credibility is not as important a factor as suggested by literature. The rap culture example is clear testimony that even seemingly unconvincing celebrity endorsers can still successfully promote consumer products. It can be concluded that, although credibility does influence the success of the endorsement process, it is not a deciding factor. Moreover advertisers can take advantage of such endorsers and attempt to match them to target audience cultural values, however extreme. Attractiveness has been shown to be a unique concept that allows and enables the penetration of celebrity endorsement into the cluttered media space. Attractive celebrities have been shown to be quite effective. However this paper has noted the different interpretations of beauty across the cultures. These do not seem to significantly affect the use of such celebrity endorsees in different countries. In fact it would seem that there is a growing convergence towards the western definition of beauty and that these can be used to inspire target audiences in other countries. There is little doubt that the, Dashan example offers new insights into how both the transfer of meaning , credibility and attractiveness can be incorporated in cross cultural celebrity endorsements . Careful pre-test of celebrity endorsements should be carried out in such markets before the endorsement strategy is fully implemented. The match up hypothesis has been shown to be outdated and inadequate in explaining the success of celebrity endorser who has promoted products that are either outside their area of expertise, rival competing brands or products that have little fit with their characteristics. Although this theory must inevitably be used as a baseline, It seems possible in international advertising to venture in product endorsements that may have little fit with the endorser and take advantage of other aspects such as credibility and attractiveness instead. Although the first part of McCracken model is quite precise, the second part needs further expansion and the model misses essentially ingredients necessary in the understanding of the transfer of meaning. In this respect it is necessary to first look at the product and relate it to cultural aspirations and then ultimately adjusts the endorser execution or presentation of the product to suit the national or cultural appeals. It would be folly for example, to have endorsement in China based on the Beckham sex appeal as often seen in the U. K. The importances of cultural considerations have been carefully appraised and should complement the implementation and understanding how advertising works. We can reach the logical conclusion that Chinese audiences are more likely to conform to group norms and more likely to follow pre-dominant trends , unlike their western counterparts . Ultimately, this essay has shown that cross cultural celebrity endorsement is still a relatively new area of research. In addition, there is inconsistency in how celebrities are used at an international level. It is also unlikely that international celebrity endorsements can succeed without relative adaptation of both the product, the message and the endorser to suit prevailing cultural considerations in the host country. The degree and extent of adaptation will differ depending on the psychic distance between the endorse and the target audience. Limitations Given the mentioned importance of cross cultural similarities and differences, findings of this study do not provide answers regarding how often celebrities are used in the two differing cultures. Neither is it clarified as to how far celebrity endorsers can be extended in different countries. Such answers can be derived from a more substantial content analysis rather than a qualitative report. There is also a need to research the extent of public glamorisation between cultures, and how personal characteristics may influence this. Although this paper attempted to demonstrate the differing endorsements strategies between countries, it fails to provide enough examples largely due to its qualitative nature. Advertising practitioners need to know more than just when to use a celebrity endorser. They should also be clear on how to use endorsers. It may be necessary to examine how this can be done indifferent countries. Bibliography 1. Agrawal, Jagdish, and Wagner A. Kamakura (1995), The Economic Worth of Celebrity Endorsers: An Event Study Analysis Journal of Marketing, 59 (3), 5 2. Benoy, J, (1982) the credibility of physically attractive communicators, A Review of journal of Advertising 11. 3 p15-23 3. Choi S. M , Lee W. N, Kim. H. J(2005) Lessons From The Rich and Famous :A Cross cultural Comparison of Celebrity Endorsement in Advertising , Journal of advertising vol 34 iss. 2pg 85

Big Bang essays

Big Bang essays Every since scientists came up with an idea of how the universe started and was created, through the Big Bang, there has always been discussion and questioning on what the universe was, before it was created. Was there nothing because there was no time and no God, or was there something we havent discovered yet. Over the past decades, several scientists have theorized on life before the Big Bang, and have come up with these theories: Brane Theory, String Theory, and Inflation theory/Eternal Inflation. Although these theories tell of how the Big Bang started, it does not really explain the universe before the time before the Big Bang era, and how everything needed to start the Big Bang was placed/formed in that before the universe place. Many theories are a revision of an old theory, such as the case with the Brane theory and the String Theory. The String Theory and the Brane Theory both do not explain how matter got there to create the Big Bang. The String Theory says that the universe consists of tiny loops of strings that can form matter. According to this theory, the Big Bang may be a transition from a previously shrinking universe that has reached it smallest size and has begun to expand again. This may be true, but it does not tell us how these strings came to place and how the shrinking universe got there. The Brane Theory is a modification, where membranes which can create matter float around in a five dimension megaverse, and if they collide, it could start the Big Bang. The Inflation theory and the Eternal Inflation are related, in that the Eternal Inflation explains how the Inflation theory would work. The Inflation theory suggests that in the universe there are Inflation bubbles which give rise to universes, and these bubbles are stretched to create universes. It suggests that this can occur several times within the same universe, therefore creating a never endin ...

Social Media Copywriting Guide How to Be a Social Word Ninja

Social Media Copywriting Guide How to Be a Social Word Ninja The social media world is noisy. With more than 30 billion pieces of content shared per month on Facebook  alone, you’ve got a lot of competition for people’s attention. In order to cut through the static, you need to wield your words wisely. That means writing posts that stand out from the clutter and speak directly to what your audience wants. Easier said than done. The key to success starts with sharp writing skills. And by the time you’re done with this post, you’ll be a social media copywriting master. The Best Social Media Copywriting Guide to Be a Social Word NinjaDownload Your Free Social Media Copywriting Resource Bundle Writing from scratch can be tough. Thats why weve bundled together some resources to help spark your creativity. 90 Social Media Post Templates to give you some starting points for crafting your own content. Social Media Campaign Content Template to write and organize an entire campaigns worth of posts. 2017 Social Media Marketing Calendar to plan and schedule all your posts on one spreadsheet. Introducing the Social Message  Optimizer from We recently rolled out a new tool called the Social Message  Optimizer. Similar to our popular Headline Analyzer, it makes it easy to quickly gauge the effectiveness of your social media post (before you hit publish). Enter your copy, click a button, and see your message score. Try it yourself here. Why Is Writing Well Important for Social Media? Posting on social media is easy. It doesn’t take much effort to write up a quick post with a link and call it a day. On the other hand, crafting compelling copy that encourages engagement is tough. It takes skill and thoughtfulness to write strong posts. But when you have to write tons of posts for each network you’re on, sometimes it’s easier to cut corners. Don’t give into that temptation. If social media is important to your business, then invest in the time and resources it takes to do it right. You’ll see a difference in your results. That’s what you’re after, right? If social media is important to your business, then invest in the time and resources it takes to do...Start By Understanding the Mechanics Before we get into actual tips, formulas, and templates, let’s dig into some basic technical considerations for writing posts on different social platforms. Know Your Character Limits Every social network has a character limit. On some networks, this number is much higher than necessary for you to get your point across. On others (namely Twitter), you’re forced to focus on concision. Do you know the character limits for each social network?To Hashtag, or Not to Hashtag †¦ Hashtags are somewhat misunderstood. Each network has different best practices for their use. Know what they are. Recommended Reading: How to Use Hashtags Effectively Without Being Annoying Understand the Purpose of Each Social Network Before you start writing copy for each social network, you need to know why people use those networks in the first place. This should guide how you approach crafting posts and choosing which content to share on any given platform. Recommended Reading: How to Develop a Winning Social Media Content Strategy (Free Template) Define Your Voice + Tone It’s important to understand voice and tone for creating a consistent experience for your audience on social media. Give it Some Feeling With Emotional Language Emotion drives engagement. So, infuse more emotional language into your social media posts. Start with this useful cheat sheet of emotional power words compiled from copywriter Karl Stapp: Recommended Reading: How to Write Emotional Headlines That Get More Shares 6 Basic Copywriting Formulas That Work Well on Social Media Many copywriting fundamentals still apply on social media. That includes common time-tested formulas (which most seasoned marketers should be familiar with). There are a lot more copywriting formulas out there. A simple Google search will help you find tons more quickly. However, not all of them are easily applied to social media, specifically. So, we’ve pulled together a small selection here to help you tweet, post, and share with flair. PAS (Problem, Agitate, Solve) This old warhorse has been a copywriting staple for decades. There’s a good reason for that, too. Here's how it works: State a problem. Your audience probably has no shortage of them. Agitate that problem. Rub salt in the wound. Roll out the solution. This is where you ride in with the solution, and the crowd goes (metaphorically, at least) wild. Example: Your car won’t start. You’ve got an appointment in 15 minutes. Call Cool Cabs. Bridge After Bridge Wouldn’t life be better if everyone used your product? This formula is all about stating that case to your audience. Show your audience what life is like right now. Make sure it’s not too impressive (yet). Then, explain how that world could be made better. The secret? It involves your product. Next, show them how your product or service can make that world a reality. Example: Stuck scheduling social media manually? There has to be a better way. Enter . AIDA (Attention, Interest, Desire, Action) Here’s another classic. It’s similar to the first two we’ve looked at, but provides a clear path from getting someone’s interest and directing them toward a specific action. Get your audience’s attention. This could be with your post copy or headline. Stoke their interest. Provide some details to get them interested in learning more. Generate desire. Show your reader how much life could be better if they just †¦ †¦ take action. Give them a clear call-to-action to learn more. Example: 10,000% growth? It’s possible. And it can be yours. See how. 4 C’s (Clear, Concise, Compelling, Credible) We like this formula for its simplicity. It also describes what most every social media post should be, ideally. Clear. Avoid using overly complex language or sentence structures. Concise. Keep it brief. This is good advice for writing on social media, in general. Compelling. Be interesting and relevant to your audience. Credible. Make sure you can back up your claims. Also, create posts around topics that you’re truly an authority on. Example:Every project. One tool. See what makes the industry’s best-selling calendar. 4 P’s (Picture, Promise, Prove, Push) Here’s another four-letter formula, this time with P’s instead of C’s. Picture. Set the scene. On social media, you can do this literally with your post image. Promise. Commit to giving your readers something they’re interested in. Prove. Then, prove you can deliver on that promise. Push. Next, give them a subtle shove to click and take the next step. Example: Your marketing. Less hassle. How? Try free for 14 days. The â€Å"Open Loops† Technique Don’t tell all of the story in one post. Instead, create a gap that builds suspense using â€Å"open loops.† This entails giving people a hint about the beginning and the end, while leaving readers curious about how you got from point A to point B. According to Buffer’s Kevan Lee, â€Å"Open loops are rooted in psychology. We need closure in our lives, and when we don’t get this closure, we feel anxiety, which spurs us to get closure, to find out more, to keep reading.† Example: This dog is stuck on the roof. How he got there is the real story. Need inspiration for your #social #media copy? Start with these #copywriting formulas:55  Fill-in-the-Blank Social Media Writing Templates We’ve covered the technical considerations for each network, and provided some simple formulas you can follow. Next, let’s move onto to some easy-to-use templates you can use to write actual social media posts. Given that these are templates, they’re not wildly creative, and may require some tweaking to fit your messaging. However, they should give you a decent starting point for crafting your own copy. They might even help get your own creative gears turning, too. 10 Facebook Post Templates With organic reach declining, strong writing skills are more important than ever on Facebook. Your posts need to inspire action and motivate audiences to click, comment, and share, but without sounding overly promotional (more on that last point in our next section). How can [YOUR AUDIENCE] do [ACTION] better with [YOUR PRODUCT/SERVICE]? [INSERT PROBLEM]? We’ve got your solution. Do [INSERT TASK] better. [INSERT PROBLEM] sucks. [INSERT YOUR PRODUCT/SERVICE ] doesn’t. What’s your favorite [INSERT PRODUCT] feature? How can [INSERT PRODUCT] make [INSERT TASK] easier? What’s your top [INSERT TASK] tip? [INSERT ACHIEVEMENT] in just [INSERT LENGTH OF TIME]? The best [INSERT TECHNIQUE] for [INSERT TASK] isn’t what you think. Your [INSERT TASK] could be this easy, too. [INCLUDE PHOTO OF COMPLETED TASK]. Write better #Facebook posts with these social media templates:10 Twitter Tweet Templates (Say That Ten Times Fast) When you only have 140 characters to work with, then every word counts. Keep your Twitter copy brief, punchy, and entertaining. That feeling when [INSERT ACTION]. #[INSERT HASHTAG] How we increased our [INSERT METRIC] by [INSERT PERCENTAGE] with [INSERT SOMETHING UNEXPECTED]. Time’s running out! Sign up for [INSERT EVENT] by [INSERT DATE]. #[INSERT HASHTAG] Here’s how we [INSERT ACHIEVEMENT] (and you can too). #[INSERT HASHTAG] Here’s what [INSERT CREDIBLE SOURCE] uses to [INSERT TASK] by [INSERT PERCENTAGE]. Great news! You can now [INSERT ACTION] with [INSERT PRODUCT]. Could using [INSERT PRODUCT] to #[INSERT TASK] improve [INSERT METRIC]? [INSERT PERCENTAGE] of [INSERT AUDIENCE] use [INSERT PRODUCT] to [INSERT TASK] more [INSERT BENEFIT]. Be one of them. Still doing [INSERT TASK] the old way? No more [INSERT PROBLEM]. Say hello to [INSERT PRODUCT/SERVICE/FEATURE]. Write better tweets posts with these social media templates:10 LinkedIn Post Templates LinkedIn is a professional network. So, make sure your posts reflect this. Keep your content free from fluff and stay focused on appealing to professionals in your industry. What makes [INSERT YOUR COMPANY] the best [INSERT COMPANY TYPE] in the [INSERT INDUSTRY]? How did [INSERT YOUR COMPANY] achieve [INSERT ACHIEVEMENT] with [INSERT SOMETHING UNEXPECTED]? Be the best at [INSERT TASK] with this [INSERT CONTENT TYPE] from [INSERT SOURCE]. The best [INSERT AUDIENCE] need the best [INSERT PRODUCT/SERVICE]. We had a problem with [INSERT PROBLEM]. So, we solved it with [INSERT PRODUCT/SERVICE]. Could this work for you, too? [INSERT AUDIENCE] often struggle with [INSERT TASK]. Here’s how [INSERT PRODUCT/SERVICE] turns [INSERT TASK] from failure to success. The old way: doing [INSERT TASK] by [INSERT ACTION]. The new way? [INSERT PRODUCT/SERVICE]. Stop struggling. Start succeeding. This post will show you how. [INSERT LINK] [INSERT TASK] + [YOUR PRODUCT] = results. What makes [YOUR COMPANY] the best place to work? Ask [INSERT EMPLOYEE]: [INSERT TESTIMONIAL] Write better #LinkedIn posts with these social media templates:10 Instagram Caption Templates Instagram is a highly visual platform. However, captions present an opportunity to give context for your images. You’ll need to use your own best judgment to match these up with relevant images (and if you need image stock to work with, we’ve got 80+ for you in this post). That Friday feeling. [INSERT PHOTO] [INSERT HASHTAGS] Shout out to [INSERT FOLLOWER’S HANDLE] for this awesome pic! [INSERT PHOTO] Love [INSERT PRODUCT/HOBBY/TREND/ETC]? Then you’ll love this. [INSERT PHOTO] [INSERT CUSTOMER TESTIMONIAL] [INSERT CUSTOMER PHOTO] Later, [INSERT PROBLEM]. [INSERT PHOTO] Wish you were here? [INSERT PHOTO OF LOCATION] Here’s one way to get the job done. [INSERT PHOTO] We spotted [INSERT YOUR PRODUCT] in the wild! [INSERT PHOTO] If you worked here, this could be you [INSERT OFFICE PHOTO] What’s going on at [INSERT YOUR COMPANY] today? Write better #Instagram posts with these social media templates:15 General Social Media Post Templates Here are some bonus templates we’ve pulled together without any specific network in mind. Try using them as a base for your posts with our Social Message Optimizer and see how you do. How you’ll feel when you [do something]. Are you [doing something] like you should be? Here’s why you don’t need a [commonly held belief]. Want to [get something desirable]? {#} reasons your [something a majority of your audience typically has] sucks (and how to make it the best) Nothing is [commonly held belief]. The secret to [someone desirable] lies in [unexpected advice]. [Influencer] said, [quote]. Here’s how to do it. What if you could [get something desirable] while [getting something desirable]? [Do something] to [get something desirable]. Let’s be honest: No one has enough time to [do something]. Smart {audience} do this. Want to [experience something desirable]? Here is the [way to get it]. Turns out [something desirable] is actually [something humorous]. There’s bound to be a [something desirable] for you. Have you noticed anything different about [something audience commonly does]? Write better social media posts with these fill-in-the-blank templates:5 Brands Writing Well on Social Media BMW Did you know BMW has more Facebook fans than any other brand? Strong writing plays a part in that. Check out this post for an example: A natural beauty. The new BMW 4 Series Coupà ©. Posted by BMW on  Monday, April 10, 2017 It’s punchy, clever, and promotes their 4 Series Coupe without being pushy. In other words, it’s a perfect Facebook post for a retail or automotive brand. Microsoft Microsoft has undergone a remarkable branding transformation over the past several years. More than just the company that makes your office software, they’re now showing they want to be exciting and forward-thinking. Let’s take a look at this tweet for an example: Turn up your creativity with these partner updates for your #SurfaceDial. Learn more: https://t.co/6duytnWpXZ pic.twitter.com/1Di80qFP24 - Surface (@surface) April 10, 2017 It’s clear, concise, and includes an appropriate call-to-action. The image and link headline also help provide additional context to compel users to click. Gary Vaynerchuk You don’t have to be a marketer to know and respect Gary Vaynerchuk. He does an incredible job at creating inspirational content that, well, is actually inspirational (here’s a writing tip: stop slapping quotes from famous people on irrelevant nature photos). Instead, do what Vaynerchuk does and write your own motivational messaging. This example is great because it’s fill-in-the-blank format naturally encourages engagement: Fill in the blank A post shared by Gary Vay-Ner-Chuk (@garyvee) on Apr 10, 2017 at 1:01pm PDT Arby’s Few brands are on Arby’s level. The company digs deep to create creative posts narrowly targeted at specific interests (in this case, weightlifting): Is it really that hard to re-rack? pic.twitter.com/80vY64BTLZ - Arby's (@Arbys) March 18, 2017 The post is short, clever, and entertaining. It feels like something people would naturally want to like, share, and comment on. There’s no hard sell pushing people to go to Arby’s, either, and it works 1,000%* (*not a real statistic) better because of it. Their marketing research page for franchisees  also includes some background information on how infusing humor into their social media presence has accelerated their results. SB Nation What if you’re a publisher or media company, rather than a brand or service company? SB Nation, Vox Media’s popular sports vertical, shows how to weave strong storytelling skills into less than 140 characters. Here’s an example that creates intrigue by using an unusual fact to generate interest: The first NFL Draft pick never signed a contract or played a single down. pic.twitter.com/YbMkpp8dje - SB Nation (@SBNation) April 11, 2017 3 Social Media Writing Traps to Avoid Marketers often get stuck in some common writing pitfalls on social media. Follow these tips to make sure you avoid undermining all your hard work. Ditch Promotional Posts on Facebook In late 2014, Facebook cracked down on promotional posts. This means organic posts that sound too much like ads (or worse, outright SPAM) will be demoted in the newsfeed. Break this rule, and you can expect your organic reach to drop precipitously. Here’s an example of a promotional post from Facebook: Everything about this example feels like an ad, and not the sort of content people want organically in their newsfeeds. Notice this post directly pushes users toward a link to buy a product, too. Here’s another example: This example is similar, pushing users to download an app. As an advertisement, there’s nothing interesting or engaging about it. Don’t Cross-Post Under some circumstances, you might be able to reuse post copy from one network, on another. In general, though, we’d advise against this. That’s because best practices and audience expectations differ on each network. Your short and punchy Facebook post might not do as well on LinkedIn, for example, and your hashtag-loaded tweet certainly won’t play well on Facebook.

Answer six questions Essay Example | Topics and Well Written Essays - 2000 words

Answer six questions - Essay Example According to BBC News, the basic reason for its decline is the decrease in male industrial unskilled workers and more female workers in the tertiary sector. Changes in economy have led to this employment structure. Other than that, changes in the labour market such as increased part time work, more females in the workplace and also more self-employed people has also led to a decline in trade union memberships (BBC News, 2000) Other than this, BBC reports that because the UK economy is shifting to the services sector from the manufacturing sector, it is growing. Despite this growth, jobs are being lost in the manufacturing sector because of which membership is decreasing (BBC News, 2000). Another important reason for this decline is Government policy. In 1979, during the 'Winter of Discontent', an opinion poll showed that 82% of the UK population thought that the unions had a lot of power (Ruysseveldt & Visser, 1996). It was almost a threat. To take down this power of the unions, the Government introduced legislations that ultimately resulted in theTrade Union Reform and Employment Rights Acts 1993. Due to this, till 1992, membership density fell by a significant percentage. I think that trade union membership will decline further because like earlier reasons, the labour market structure keeps changing its shape. ... This sounds unpleasant and is likely to cause damage to management-employee relations and also has in the past. Employees need to feel secure in their jobs. This is expected to increase their motivation and commitment to the organisation. And when this commitment is threatened (due to redundancies) and when employees are scared of losing jobs, they must be talked to using the best possible medium. Today, because of technology, managers use media such as email or text messaging to fire people (Gennard, J., Judge, G., 2005). Stunts like these cause damage to the employment relationship. Redundancies are usually made because they are crucial to the profitability and hence, the success of an organisation. However, when it happens, the employees that already work in the organisation feel insecure. To avoid any damage to the employment relationship of these employees, they must be told exactly why the redundancy had to be made, what its result for the organisation will be and how it will benefit the employees that work in that organisation. In other words, proper communication has to take place in a situation like this and that too, through face-to-face. And not through some text message that would threaten workers even more and make them feel alienated. Even workers that are being fired must be explained properly why the action is compulsory for the firm. Any compensation that can be made must be made by the management and if employees need appropriate assistance in the future, they will be given it . Employees should be assured of this. A redundancy program that is inadequately managed leaves the organisation to costly employment board claims and they can damage this organisation's reputation in the business society. A badly reputed

Motivation of Employees Essay Example | Topics and Well Written Essays - 1500 words

Motivation of Employees - Essay Example This paper mainly focuses on the impact of managers and leaders on employee's motivation. Many researchers have found that in spite of any theory of employee motivation, the high motivation among them invariably depends on interesting work, pay, good working conditions, appreciation that they receive from their superiors, and job security. These factors are important factors in helping to motivate employee (BPIR.com, 2002). When we look at the advantages of employee it can be pointed out that motivational and inspirational experiences in their organizational life improve employees' attitudes, confidence and performance. Managers and leaders are expected to have exceptionally good leadership qualities and good people-motivation skills and inspirational techniques that will help to improve total productivity. There are several motivational methods. It may range from inspirational quotes and poems, to team building games and activities, warm-ups and exercises for conferences, workshops, meetings and events, which itself can often be helpful for motivation of most of the employees. According to the McGregor's XY Theory of motivation, motivated people perform better. Douglas McGregor who was an American social psychologist, in his 1960 book 'The Human Side of Enterprise' proposed the famous X-Y theory. Theory x and theory y are even today referred to in the field of management and motivation. McGregor's X-Y Theory remains a valid basic principle from which to develop positive management style and techniques. Hence it is important for all the managers to follow some of the basic principles of this theory because McGregor's XY Theory still remains central to organizational development, and to improving organizational culture. This theory is a simple reminder of the natural rules for managing people, which under the pressure of day-to-day work are easily forgotten. According to McGregor there are two fundamental approaches to managing people. In general it is found that many managers follow theory x, and sometimes get poor results. Other managers use theory y, which produces better performance and results, and allows people to grow and develop. In any organization it is found that people playing games or competing in teams learn about each other, and also in this process communicate better and see each other in a new light. It also results in mutual respect. This is the bases on which Johari Window theory is based. The Johari Window model was formulated by American psychologists Joseph Luft and Harry Ingham in the 1950's, while researching group dynamics. The Johari Window model is a simple and valuable tool for illustrating and improving self-awareness, and mutual understanding between individuals within a group in an organization. Today, the Johari Window model is particularly relevant due to modern emphasis on, and influence of, 'soft' skills, behaviour, empathy, cooperation, inter-group development and interpersonal development. People often enjoy events which include new non-work activities, especially when managers and bosses take part in the same teams as their junior staff, which also helps cohesiveness and 'can-do' culture (businessballs.com, 2006). Role of leaders and managers in motivating employees Motivation is a complex area and it is different for each person. It is important to get the alignment and values right, and motivational methods

Fair Compensation Budgeting Essay Example | Topics and Well Written Essays - 1500 words

Fair Compensation Budgeting - Essay Example She has held this position for the last two years though she has not been very successful. This is because she was under a male manager who could not work with female workers freely. The former manager did not treat workers equally because, in this business, women were not paid the same salary as men. The new manager noted that women were not paid an equivalent rate as men for the same work. Question 1 What factors in the current compensation system for the county not identified here might influence Amy’s response? The current compensation system for the county pays women less salary than women. This is not fair because all workers are entitled to the same remuneration. However there are a number of things that will influence Amy in order to change the situation of unequal treatment of men and women in Adam County. First, Amy should research and find out whether both men and women are allocated the same duties in the company. She should evaluate this to find out whether, the f act that women are paid lower salaries than men is justified. Apparently, the previous manager might have been paying men more money probably because they were subjected to more work load. Amy should find out exactly why this was the case and address the situation from that point. Secondly, Amy might be influenced by the fact that women take more leave days than men. ... Such skills include ability to team work, working under pressure but not expecting an extra pay. For women this might seem hard because of their biological make up and their household responsibilities. These responsibilities such as child bearing and raising might be inhibiting the full performance of women at the workplace and therefore cannot be relied upon, for example, to do activities such as those of departmental heads. In addition, by the fact that departmental heads work involves a lot of travelling, women might not handle such tasks because of the constraints put on him by society. For example women who take a lot of time away from their husbands are often branded bad and false accusations of engaging in extra marital affairs while away for a prolonged time. Amy might also consider the commitment workers have towards the business. She will be influenced by those workers who have a spirit to work rather than those who work to earn money. To identify these workers she will be guided by how, for example, workers are punctual to work. The quality of work that such a worker does is also a crucial item to consider. If for example, workers are assigned similar duties, the manager should determine who among those workers the first to do the job is. The manager may also consider commitments outside the workplace, for example, commitment in family affairs and other matters connected with that family. There is a direct link between the performance of the work and the relationship with spouses at home. Workers spend a lot of time in the workplace and also in the family place. The balance between the two places is important for the profitability of the company. In addition, the number of dependents the worker has maybe